Marketing and Development Manager

Marketing · Fayetteville, Arkansas
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced
Compensation $45,000-55,000


TheatreSquared seeks a Marketing & Development Manager to join the organization’s team while working to develop a larger and more inclusive audience in its brand-new, state-of-the art, $31 million home.  Under the leadership of the Director of Marketing & Communications and the Director of Development, this team member will support the theatre’s earned and contributed revenue initiatives by leading holistic campaigns and programs to earn and grow loyalty among new audiences and core patrons, resulting in increased ticket buying and giving.

By expanding the theatre’s audience with a commitment to inclusion and access—and as a positive, collaborative member of an inclusive workforce—this new staff member will help TheatreSquared to answer the question, “How can a theatre be an agent of social change—helping foster a community that is fundamentally more equitable?


  • Work closely with the Directors of Marketing and Development and teammates to prioritize the holistic patron experience across campaigns that align with T2’s mission and brand.
  • Implement data-informed strategies to attract new-to-file patrons (NTF), craft compelling invitations and offers to reduce the churn of new-to-file (NTF) households and retain & upgrade relationships with current ticket buyers and donors.
  • Assist in planning for a more purposeful group sales effort going into next season, including prospecting, offer-modeling, networking, and strategic relationship building.
  • Manage the yearly marketing and annual fund patron communications calendar.
  • Assist in executing digital marketing & fundraising campaigns, including but not limited to: email, social media, SEO/SEM, and display advertising.
  • Develop marketing and fundraising initiatives to enhance and grow the company's audience in Northwest Arkansas and online.
  • Create weekly reports and analysis for direct mail, ad placements, and email blasts.
  • Collaborate with the Director of Marketing to conduct research and analysis projects to drive cross-departmental strategies.  
  • Work with the development team to create segments for appeals and prioritize messaging to patrons according to their patron lifecycle stage.
  • Assist with writing fundraising appeals, stewardship materials, and marketing sales copy.
  • Maintain industry-leading knowledge of patron experience, and stay abreast of industry trends.
  • Exemplify the TheatreSquared core values with others to advance the organization’s mission.


  • Associate or bachelor's degree in marketing, graphic design, sales, English/creative writing/communications, or a related field with a minimum of two years related experience or equivalent combination of education and experience.
  • Excellent interpersonal skills with a demonstrated ability to work well with a wide range of people.
  • Highly organized and proactive, with the ability to take initiative, manage multiple tasks and projects at a time, and deliver within deadlines.
  • Must be goal-oriented, self-motivated, highly flexible, and able to accept feedback..


  • Proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), Canva, Microsoft Office Suite, and Google Suite.
  • Demonstrable graphic design skills with a portfolio provided (Work samples encouraged). 
  • Experience with digital communication software. Prospect2 and Donate2 experience a plus.
  • Proficient in Tessitura or other ticketing or donor software. If not yet proficient, being a self-starter to learn with the help of online tutorials.
  • Experience working on copy generation. (Work samples encouraged)


To apply, submit a cover letter, employment resume, and references by visiting 

TheatreSquared celebrates diversity and commits to creating an inclusive environment for all employees. Our goal is to remove barriers to employment that are faced by racialized groups and encourage applicants of all genders, abilities, and ethnic, socio-economic, religious, and educational backgrounds. TheatreSquared believes that a team with a variety of perspectives 

and skills are critical to our growth as an organization, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Please note: All interviews at this time will be held via video service (Google, Zoom, etc.) 


This permanent, full-time, exempt position includes an annual salary in the range of $45,000-55,000, commensurate with experience. Full-time benefits include health; dental; paid time off; relocation assistance; paid parental leave; professional development allowance; employer-sponsored long-term and short-term disability; $100,000 in employer-sponsored term life insurance; and voluntary 401(k). Relocation assistance is also available.


We believe that theatre—done well and with passion—can transform lives and communities. At the theatre, in schools and online, we create remarkable performances; broaden access; foster empathy, equity and cohesion; and gather with one another around art, conversation, food and other shared experiences in a welcoming, inclusive space.


Now in its 16th season, TheatreSquared’s challenging, heartfelt, and intimate productions reach 60,000 patrons each year, including more than 20,000 students and their teachers. T2 fills a crucial niche in the region’s cultural landscape as the only year-round, producing professional theatre within a 150-mile radius, operating on an annual budget of $6 million. TheatreSquared employs trained artists from across the country to create its 330 annual performances and is contracted with Actors' Equity Association. The theatre is also Arkansas’s home for professional playwrights, developing scripts through the Arkansas New Play Festival in Fayetteville and Bentonville and producing new works and world premieres each year. TheatreSquared’s architecturally significant, 50,000-square-foot, two-venue permanent home was completed in 2019. For details on the facility, visit 

Fayetteville and Northwest Arkansas were ranked 8th by US News and World Report in its 2021 "Best Places to Live in the US.” Located in the scenic Ozarks and offering a low cost of living and high quality of life, this vibrant metro area recently surpassed the half-million population mark and is home to the headquarters of Fortune 100 companies including Walmart Stores, J.B. Hunt, Tyson, and peer world-class cultural institutions such as Crystal Bridges Museum of American Art.

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  • Location
    Fayetteville, Arkansas
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